Have you ever heard about companies that failed due to a bad reputation in the marketplace? How about companies that had sales falloffs because of poor quality of their products and services? Have you ever asked yourself what the clients and the employees think about the company’s culture? Finally, what’s the reputation of your company?
Kim Schmidt, points out:
"the culture of a company is what sustains the strength of the brand in the market and the reputation of the company. The way in which people behave and how the businesses are managed are what determine how the company is perceived in its business environment."
Edgard Schein, a Harvard professor, scientist and contributor in the area of organizational development, in his research and analysis goes on to conclude: “Culture influences the way of thinking, of feeling, and people’s behavior, and has a great impact on morale, productivity and the satisfaction of the workers in a company.”
The facts can’t be denied; corporate culture is a competitive differentiator against the backdrop of fierce competition, globalization, and an increased level of products and services. It directly impacts organizational performance and the capacity of executing organizational strategy and is decisive to the success or failure of a business. It’s for that reason that culture must be the focus of the leaders of organizations. But in the end, what IS organizational culture?
Wikipedia defines organizational culture as the set of habits, norms, attitudes and beliefs adopted by a company over time, expressed in the way in which it does its business, treats its clients and employees, that is to say, its identity.
Among many factors that contribute to a toxic culture, the lack of communication (between managers and workers) is one of the main ones, according to a report by SHRM (the Society for Human Resource Management). That’s why we encourage you to analyze your contribution to making the workplace pleasant and one that promotes the communication, collaboration, innovation and productivity that you wish for your company.
Due to human nature, building an efficient culture is far from being a simple task; it’s a continual process and takes time. Our company, Connect HR, can perform an evaluation, help design Organizational Development strategies and implement actions to improve the well-being of employees and their commitment to the company, as well as improving the company’s efficiency, profitability and development.